5/28/2023 0 Comments Linkedin sign up pageThese are important digital professional footprints for business owners and those looking to expand their network and become a thought leader. These are best for highlighting your work history for employment opportunities, sharing updates to build thought leadership and connecting with others to network and build relationships. Personal pages are used to create your own profile that serves as a form of interactive, social resume. ![]() Both are important aspects of using LinkedIn for your business, but they each have different benefits and uses. On LinkedIn there are two types of pages – company pages and personal pages (also referred to as profiles). Keep reading to learn more about what company pages are, why you need one and how to create a company LinkedIn page from scratch. One effective way to include it in your marketing mix is by creating a company page on LinkedIn. I’ve shared this before, but I’ll share it again: LinkedIn accounts for more than 50% of all social traffic to B2B websites and blogs! With statistics like this, you’d be remiss not to use it. ![]() LinkedIn is an important part of a B2B marketer’s marketing toolkit, and it’s no surprise why.
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